Absolut Vodka
ABSOLUT VODKA, introduced in the US in 1979, is the fourth largest international premium spirit in the world and is available in 126 markets. The brand, as well as the production facilities, is owned by the state of Sweden, a country of nine million inhabitants. ABSOLUT VODKA is the number two brand of premium vodka worldwide. (source: Impact International) ABSOLUT VODKA uses a unique process called continuous distillation, introduced in the nineteenth century by "The Vodka King", Lars Olsson Smith. ABSOLUT VODKA is distilled hundreds of times until all impurities have been removed. The large amount of awards and recognition that ABSOLUT constantly receives confirms that ABSOLUT is one of the world's most creative and innovative brands. In 2008, ABSOLUT has already raked in eleven major awards so far, in addition to being nominated and recognized for many more. The award-winning advertising and marketing campaign of ABSOLUT VODKA continues to break new ground in communicating the brand's core values of clarity, simplicity and perfection. In 1999, the ABSOLUT VODKA advertising campaign was listed among the ten best advertising campaigns of the past century by Advertising Age.
